With 20 years in Finance and the media, sometimes consultant sometimes CEO, Christina Martin has built her career between blockchain platforms, music festivals, hedge funds and other entertainment companies.
With experiences as diverse as a job in the Federal Reserve of the United States or producing a music video for RCA Records, Christina Martin ended up co-founding Sator.io, of which she is the current president. We were able to interview him:
Be[In]Crypto: How do you think esports and play-to-earn can evolve together?
Christina Martin (CM): In many ways, P2E (play-to-earn) owes its very existence to esports. Esports has taught us that incentives work, scorecards matter, and playing is even more fun when a prize is at stake. At this point in history, esports and P2E actually move in tandem. Although P2E gets away with a UX [ndlr: expérience utilisateur] much less sophisticated and a much more rudimentary frontend, it still attracts players for other reasons.
It would be great to see P2E design standards rise to the heights of esports. At the same time, the monumental rise of shared economy peculiar to P2E concepts is due to dedicated players. The latter are, in fact, just as much to thank for the enormous success of esports to date, as the creators of these games.
BiC: Why do you think esports has grown in appeal and popularity?
CM : Esports, much like crypto, has generated strong communities around particular protocols. The popularity of esports has benefited from higher internet access speeds, lower relative costs over a long period of economic expansion, easier accessibility in terms of hardware and software, as well as the doubling of advanced digital technologies (Moore’s Law). And I would be remiss if I didn’t mention the fuel that social media, especially Twitch, has added to the excitement and awareness of esports titles.
BiC: How can esports evolve to Web3?
CM: Esports can evolve further into Web3 by increasing the use of blockchain technology in game design, acceptance of cryptocurrencies for all in-game and game-related transactions. wide application of NFT distribution to replace other distribution methods wherever possible.
As the BAYC (Bored Ape Yacht Club) continues to illustrate very clearly, the establishment of new IP where the latter itself is invested, owned, promoted and distributed by the community, can effectively propel IP at the top of the global phenomenon through deep alignment of incentives.
Traditional esports can evolve to Web3 by partnering with turnkey Web3 network, Sator, to mint NFTs that all players can collect on the project’s mobile app. Indeed, it is not necessary to know crypto to buy NFTs on the Sator app.
Another path for the evolution of esports to Web3 is that the latter has a certain gamification inherent in other linear content. Esports may find ways to bridge linear content like movies with gamified, immersive Web3 experiences for gamers and fans.
BiC: As a woman, how do you want Web3 to evolve to pave the way for a more inclusive world?
CM: There is something important to realize: Web3 transcends genres. Avatars can replace binary characteristics such as skin color or gender, if desired. Web3 unites people from within in a true meeting of the minds. Gender, religion, nationalism and other divisive sensory experiences tend not to be prevalent perceptions when experiencing the metaverse through VR (virtual reality).
Without the ability to dismiss another person based on looks, sex appeal, attractiveness, or unattractiveness, these potential distractions are absent from interactions and the exchange of ideas. Also (and hopefully the AI doesn’t catch up with us in the metaverse to serve us feeds that cater to our respective blinders, like Facebook does), Web3 can present us with people who have opposing views without bias. to, ideally, increase empathy, understanding and inclusion of society globally.
BiC : What are the main challenges that Web3 must overcome?
CM: Not intimidating people who don’t understand technology is one of the biggest challenges Web3 faces. I always remind people that you don’t have to be able to explain how Ethereum works to benefit from its technology. After all, we all use the Internet on a daily basis, but few are able to explain exactly how the HTTP protocol works. For this to happen, engineers and entrepreneurs need to create frontline products that are easy for everyone to use.
BiC: We often see esports as a very masculine space. How do you think women could be better integrated into this sector, as actors and players?
CM: Women could be better integrated into the esports industry if funding went to more esports companies founded by women. It is important at a high level, so that more women become key players. Gender biases persist in venture capital decisions across all industries, including tech and esports.
In terms of increasing the number of women as gamers, the situation can probably be improved, at least in part, by improving the computer literacy of girls, as well as the way the media portrays esports. . If more examples in popular media, such as film and TV, could provide a balanced image of equal gender gamers, then perhaps more girls would be able to aspire to be gamers. .
Avoiding on-screen stereotypes in popular media could broaden the image of who an esports player can be and, thus, become more inclusive. Esports has a lot to offer everyone.
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