This article is written in partnership with Lacoste (find out more)
Lacoste begins its Web3 transition
Lacoste, the famous French brand with the crocodile, arrives in the world of Web3 with a first collection of non-fungible tokens (NFT). This collection responds to the name of UNDW3 and is pronounced ” underwater “. This name is obviously the link between the natural habitat of the emblematic reptile and Web3.
Ready to discover our 💯 new experience ser?
— Lacoste (@LACOSTE) June 6, 2022
Few details have yet been revealed, but the brand promises an immersive experience in collaborative mode. There is no doubt, however, that these NFTs will play a central role in the brand’s Web3 objectives. We know, for example, that these new assets will eventually offer the possibility of voting for Lacoste’s creative decisions.
The community “The Lacoste Family” will therefore be delegated, in the future, part of the decision-making role on the orientations of this new project. And for good reason, these NFTs will give voting power to their holders, to participate in the actions that will be carried out and live the experience.
Exclusive access to brand and partner events is also to be expected.
To stay tuned for the next progress of the project, and the upcoming date of the mint of the NFTs, it is already possible to join the Discord server dedicated to this purpose. This will allow you to have the opportunity to be on the Lacoste List, thewhite listhome.
In addition, until June 13 at 11:30 am Paris time, registrations are open, to participate in the pre-mint of this collection.
👉 Discover the Lacoste website, dedicated to the UNDW3 project
Take advantage of the latest innovations
If we have here the first Web3 initiative of Lacoste, it is all the same interesting to note that it has already been tested in the digital world. This is illustrated in particular through a partnership with Minecraft last March.
Founded in 1933 by international tennis player René Lacoste, with a first polo shirt named L.12.12, the brand inspires people to keep abreast of latest technological and cultural innovations. This is why the blockchain world is the logical continuation of its growth.
In fact, it’s a development we’ve been seeing more and more often over the past year, with many brands. Indeed, they announce the creation of their NFT project, or their arrival in the metaversethrough various partnerships with players in our ecosystem.
Thanks to this new project, Lacoste offers itself new tools, capable of touching a new audience and thus increase its range. The brand, in turn, enters the ranks of companies, which have fully grasped the interest of the blockchain universe for their growth.
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