A distillery in the metaverse: goodbye to the risk of getting drunk and putting on a show, but you can discover the secrets of your favorite drink. Why go to university when you can self-educate like this?
Angel’s Envy, a Kentucky craft distiller owned by Bacardi Limited, has entered the metaverse. And yes ; now you can drink tons of “whiskey” without waking up the next day in a stranger’s bathroom.
This may be alcoholic spirits’ first foray into the virtual world, but manufacturer Heineken has already proven itself in this area with its digital lager.
Angel’s Envy Distillery just completed an $8.2 million expansion to its real-world headquarters. That said, for those who couldn’t make it in person, the company has extended an invitation to join its alcoholic festivities in the metaverse. And in the metaverse, it’s impossible to have a hangover that makes you regret having tasted the whiskey in question.
The company’s new headquarters was thus replicated in the metaverse, and held an event to celebrate National Bourbon Day.
If there isn’t a day dedicated to your specialty in 2022, does it really exist?
Either way, from June 14-20, fans of the metaverse can take part in a series of challenges in order to unlock free NFTs to sport. They will also receive a proof of presence protocol token. You can learn how to make bourbon and make fake branded cocktails.
Users in the United States will be able to purchase the raw metaverse cocktail they invented, and can also purchase a kit to recreate it, which will be delivered to their home by Cocktail Courtyard.
Moreover, you can even plant virtual trees. Why save the world in reality when you can do it in the digital world? This virtual tree planting campaign is part of the Decentraland distillery’s “Toast the Trees” program. Participants can thus plant virtual white oak trees around the distillery.
The objective is to raise public awareness of the importance of the white oak population. The future of bourbon depends on it. But then, why did no one tell us about it before? Let’s all plant a white oak NOW.
Other fun experiences include barrel customization in the barreling room, a mash bill challenge and a quest for ingredients to make ultra-special meta-cocktails. How come we can’t do that in real life? Looks like a good old village festival!
For residents of the United States, the minimum age of 21 is required to participate. For people from other countries in the world where it is legal to consume alcohol from the age of 18, we are sure that you will lie and say that you are 21 years old. You might as well get used to lying about your age: once you hit 40, it will be a daily practice.
The good news is that you don’t need a digital wallet; you can join the battle as a guest. Even better, you can design a much sexier avatar than you will ever be in real life.
Gigi DaDan, Managing Director of Angel’s Envy, said: “We can now better meet the incredible demand from visitors who want to experience our premises and learn about our distillery. We are excited to launch Angel’s Envy Meta Distillery on National Bourbon Day and look forward to launching activities and celebrating bourbon with new audiences from around the world through this virtual experience.”
The launch of the Meta Distillery makes the whiskey the first in Bacardi’s portfolio of brands to appear in the metaverse.
Adam de Cata, Head of Partnerships for the Decentraland Foundation, said: “We are delighted to welcome Decentraland’s first distillery. As we have seen over the past few months, people want to participate in the metaverse with activities and products that they can associate with this reality.”
Some tequila from the metaverse?
If the whiskey distillery was the first to launch, another brand of alcoholic beverages intended to arrive in the metaverse before everyone else.
Indeed, tequila brand Jose Cuervo announced in March that it would open Decentraland’s first meta-distillery. Jose Cuervo runs the oldest real-world distillery in Latin America.
Its representatives said in a press release that they are planning virtual experiences, tequila training, giveaways as well as the sale of limited-edition products.
Lander Otegui is the Senior Vice President of Marketing at Proximo Spirits. He said: “José Cuervo is no stranger to launching tequila in places it has never explored before. We obtained the first distillation license in Tequila, in the Mexican state of Jalisco, where the Cuervo family created the national spirit more than 260 years ago. Even today, it produces its tequila in the oldest distillery in Latin America. Cuervo came to the United States over 70 years ago and helped create America’s favorite cocktail, the margarita. It’s time for her to cross a new frontier and introduce tequila to a new audience by opening the very first distillery in the metaverse.”
No sign of tequila in the metaverse yet, though. I guess the tequila will have to stay cold in our house, in real life, and with lots of lime.
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