NBA: The first NBA Store in Paris opens its doors

The 300 square meter store will be the third store in Europe and will be located in the Latin Quarter…

Paris, July 22, 2022,

The National Basketball Association (NBA) and Fanatics, a digital sports platform and one of the world’s largest providers of licensed sports products, today announced the opening of the first NBA Store in Paris. The new store, which will be operated by retail giant Lids and located at 20 Boulevard Saint-Michel in the Latin Quarter of Paris, will be the third NBA Store in Europe, after London and Milan.

The 3,000-square-foot, three-story store will feature a wide range of official NBA and WNBA merchandise and memorabilia, including jerseys, apparel, caps and beanies, sporting goods, toys and collectibles from major brands such as Nike, Mitchell & Ness, New Era or Wilson. The store will also feature exclusive NBA Paris apparel and merchandise, as well as a customization area where fans can customize jerseys and caps from all 30 NBA teams.

“We are delighted that Lids is opening its first NBA store in Paris, a city where the passion for our league and basketball is immense, and which will continue with the next NBA Paris Game in January 2023,” said Steve Griffiths, NBA Europe and Middle East Senior Director, Global Partnerships. “Together with Fanatics and Lids, this new interactive NBA shopping experience will allow us to better meet the needs of our growing fan base in France. »

“Lids is delighted to open the first NBA store in Paris,” said Britten Maughan, President of Lids Sports Group. “Located on Saint-Michel Boulevard, the store will offer the largest assortment of NBA merchandise in the country, including fan apparel and fashion items inspired by basketball culture in the United States. The NBA has broad appeal around the world, and we are confident that this new store in Paris will follow the success of those in London and Milan, serving as a destination for locals and tourists alike. »

As part of the league’s collaboration with Fanatics while leveraging Lids’ retail expertise to provide fans with an authentic NBA shopping experience, additional NBA Stores outside the US and operated by Lids are expected to open This year. Details will be announced later.

There are more than 400 NBA-branded stores and attractions around the world, which are the league’s official destinations for fans around the world. NBA fans in France and across Europe can continue to shop online at NBAStore.eu, where they will find a wide range of NBA merchandise and all 30 NBA teams.

For more NBA news, fans in France can visit NBA.com/France, the official NBA site hosted at beinsports.com, and follow the NBA on Facebook (NBA France), Twitter (@NBAFrance) and Instagram (@NBAEurope).

About the NBA

The NBA is a sports and media company with a mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League, NBA 2K League and the Basketball Africa League, the NBA has a strong international presence with games broadcast in 215 countries in more than 50 different languages ​​and sells its products in more than 100,000 stores in 100 countries and on six continents. At the start of the 2021-22 season, NBA teams included 121 international players for 40 countries and territories. NBA digital tools include NBA TV, NBA.com, NBA App and NBA League Pass. The NBA has built one of the largest social media communities in the world, with 2.1 billion likes and followers across league, team and player platforms. Through its NBA Cares program, the league addresses important social issues by working with internationally recognized youth service organizations that support education, youth and family support, and health-related causes. .

About Fanatics

Fanatics, Inc. is the ultimate destination for sports fans, igniting and harnessing fan passion and maximizing the presence and reach of the world’s preeminent sports partners. Building on long-standing relationships with over 900 sports properties, a database of over 80 million consumers worldwide, and a trusted brand, Fanatics continues its innovation in the sports landscape by building the first global digital sports platform, with offerings including licensed merchandise, trading cards and collectibles, digital collectibles and NFTs, and online games and iGaming.

About Lids

Lids Sports Group is the largest licensed sporting goods retailer in North America. It sells helmets and fan and fashion apparel in the United States, Canada and Puerto Rico at nearly 2,000 outlets. Lids Sports Group, headquartered in Indianapolis, offers licensed and officially branded gear aimed at enabling customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse and many other brands. Lids is also present in select Macy’s department stores nationwide. To find an outlet near you, visit blog.lids.com or join #LidsLoyal on Instagram (@lids), Facebook (@lids), Twitter (@lids) or LinkedIn.

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